Logo Design Semester 2 - Final Mockup
I designed my logo drawing inspiration from the way Adobe makes their logos for their applications. Tp Stands for Trussler Photography.
Logo Design - Final Logo
Logo Design - Project Summary
What type of product or service do you offer?
Dream Serene offers custom made pillow cases
How long have you been in business?
Dream Serene has been in business for 1 month
What do you hope to accomplish with your new identity?
Dream Serene hopes to attract new customers
What are your long term goals?
Dream Serene hopes to break even and sell all of their products by the end of it's life span
Dream Serene offers custom made pillow cases
How long have you been in business?
Dream Serene has been in business for 1 month
What do you hope to accomplish with your new identity?
Dream Serene hopes to attract new customers
What are your long term goals?
Dream Serene hopes to break even and sell all of their products by the end of it's life span
Logo Design - Audience Profile
Please describe your existing audience.
Dream Serene's audience is anyone who enjoys quality and unique pillow cases.
Who would you like to add to your audience?
Dream Serene would like to expand it's audience to anyone and everyone, pillows are a daily product and Dream Serene wants to appeal to anyone using one.
Dream Serene's audience is anyone who enjoys quality and unique pillow cases.
Who would you like to add to your audience?
Dream Serene would like to expand it's audience to anyone and everyone, pillows are a daily product and Dream Serene wants to appeal to anyone using one.
Logo Design - Perception/Tone/Guidelines
Do you have any colours in mind for your logo? (if so, why?)
For Dream Serene's logo I've been thinking about using lighter and more calming colours. I've chose to use light and calming colours because Dream Serene is a company selling custom pillow cases, when people think of pillow cases they think of sleeping and when people think of sleeping they think of calmness and tranquility, both characteristics described by light and calming colours.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I want to use a fancy handwritten-looking font. Dream Serene has to stay simple to stay on top and i plan to incorporate that wholly.
For Dream Serene's logo I've been thinking about using lighter and more calming colours. I've chose to use light and calming colours because Dream Serene is a company selling custom pillow cases, when people think of pillow cases they think of sleeping and when people think of sleeping they think of calmness and tranquility, both characteristics described by light and calming colours.
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
I want to use a fancy handwritten-looking font. Dream Serene has to stay simple to stay on top and i plan to incorporate that wholly.
Logo Design - Communication Strategy
Who are your competitors and what do you think of their logos?
Our only competitors would be small online niche shops and possibly Pottery Barn. For the small niche shops they are mostly hosted by other websites like Etsy or RedBubble. Pottery Barn's logo is VERY simple as it's just the name in a bolded font, and personally i'm not a fan.
https://www.potterybarn.ca
https://www.etsy.com/ca/
What sets you apart from your competitors?
What sets Dream Serene apart from the other companies is that we are a Junior Achievement company run entirely by students.
Our company is capable of many things.
Our only competitors would be small online niche shops and possibly Pottery Barn. For the small niche shops they are mostly hosted by other websites like Etsy or RedBubble. Pottery Barn's logo is VERY simple as it's just the name in a bolded font, and personally i'm not a fan.
https://www.potterybarn.ca
https://www.etsy.com/ca/
What sets you apart from your competitors?
What sets Dream Serene apart from the other companies is that we are a Junior Achievement company run entirely by students.
Our company is capable of many things.
Logo Design - Targeted Message
State a single-minded word or phrase that will appropriately describe your company.
Serene.
Serene.